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platform where all GAMERS can gather!

The Video Games Ecosystem

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PLAY is reshaping the gaming landscape by seamlessly integrating B2B2C services on a cutting-edge proprietary Web3 platform. As a central hub for traditional, mobile, and Web3 gaming, PLAY enhances engagement for all participants in the gaming ecosystem, driven by decades of expertise from seasoned entrepreneurs, digital marketers, lifelong gamers, and developers.

Gaming
Industry
Stakeholders

STAKE
HOLDERS
PLAY serves as a comprehensive platform uniting all stakeholders in the gaming industry, including:
game developers icon

Game Developers

Innovators who create games from concept to launch.

game publisher icon

Game Publishers

Partners that provide marketing and distribution support.

Game distributor icon

Game Distributors

Facilitators managing logistics for game delivery.

Game Retailers icon

Game Retailers

Outlets where consumers purchase developed, published, and distributed games.

Content Creators icon

Content Creators

Influencers and streamers who promote games and generate media content.

Game Enthusiasts Icon

Gaming Enthusiasts

Players who offer feedback and insights, shaping the platform's evolution.

Global Vision & Scalability

CHALLENGES
While the PLAY platform will initially be rolled out  to address the unique challenges of the Asia Pacific region, its potential and capabilities extend far beyond any single region. PLAY is developing a universal solution that seamlessly integrates into any gaming market worldwide, empowering all stakeholders within the gaming industry. The scalable design of the PLAY platform ensures that as we address the complexities of one region, we are also building a foundation to support and enhance gaming ecosystems across the globe.

The Challenges in Asia Pacific

APAC CHALLENGES

The Current Gaming Ecosystem

100K

Games
on Steam

3000

Web 3
Games

15K

Console
Games

230K

Mobile
Games
Currently, the vast majority of these games lack traction and exposure.
The gaming landscape in the Asia Pacific region is distinctive, with over 1.5 billion gamers accounting for more than half of global gaming revenue. While this presents a lucrative opportunity, the region also poses significant challenges for international Game Developers and Publishers aiming to establish a foothold in this complex, fragmented, and underserved market to effectively reach their target audience.

1.5billion

Unique Gamers
Across APAC

For Game Developers & Publishers

Market fragmentation in Asia Pacific presents a myriad of obstacles for game developers and publishers. Diverse languages, varying local regulations,   to select suitable local partners, and disparities in consumer purchasing power all contribute to the complexities of entering this region.

Risks & Market Misalignments

These challenges can lead to Game Developers not achieving optimal exposure for their games, Game Publishers lacking the necessary consumer market insights to effectively market their products, Game Distributors assuming risks by accepting high minimum guarantees that do not align with actual gamer demand, and Game Retailers facing the burden of purchasing large quantities of products that impact cash flow and future inventory purchases.

Limited Access & Cultural Disconnects

For gaming enthusiasts in the Asia Pacific region, these challenges translate into limited access to a diverse range of games, a scarcity of localised content that resonates with their cultural preferences, uncertainties regarding game quality, pricing and availability issues, and a general lack of information to make well-informed purchasing decisions. These factors collectively contribute to a suboptimal experience for gamers.

Localized Feedback & Community Building

The majority of game developers collect user feedback from markets outside of APAC, which may not reflect accurate market and user data due to diversity in the region. PLAY is developed to enable users to build communities around their specific game related interest, provide feedback directly or indirectly via interactions on the platform and enable brand owners to turn actual market data into developing quality games and/or services as well as accurately measure market demand.

The PLAY Vision

VISION
The PLAY platform was developed to provide a robust and user-friendly ecosystem that seamlessly connects users, services, and business intelligence data within the Video Games B2B2C ecosystem. Through the $play token, all stakeholders and participants within the PLAY ecosystem act as contributors, providing valuable industry and user data which in turn can be used to derive solutions to challenges currently present within the video games industry.

PLAY Social Leaderboard


User engagement within the PLAY platform is highly valued and thus will also be the focus of the many benefits and incentives awarded to users for contributing positively on the platform. Users will strive to reach the top tiers on the PLAY Social Leaderboard as that will translate to the most incentives and features that PLAY has to offer.

PAM points


As long as a user engages and contributes positively to the PLAY platform, they can accumulate PAM points (PAM) and increase their Social Leaderboard Score (SLS). The higher a user’s SLS, the higher they rank on the PLAY Social Leaderboard. PAM points that are accumulated can be used to redeem for products and services on PLAY. As one of the incentives to $play holders, users that stake $play can boost the amount of PAM points that they receive.
PLAY offers a one-stop platform that incentivizes user engagement and brings together traditional, mobile, and Web3 gaming, addressing individual components that stakeholders within the gaming ecosystem would value. It serves as a game-community-driven powerhouse, facilitating positive evolution in the gaming industry by producing content that is more aware of and familiar with cultural nuances, leading to greater success in the global gaming market. PLAY will be the platform that connects all stakeholders across the value chain.

Discover how you can be part of this Gaming Evolution!

PLAY is not just a platform; it’s a dynamic, community-driven ecosystem that connects all stakeholders in the gaming industry. By promoting engagement and rewarding participation, PLAY aims to create a more inclusive and vibrant gaming environment, ultimately leading to greater success in the global gaming market.

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Redefining the gaming industry via the seamless integration of B2B2C services on a cutting-edge proprietary web3 platform. PLAY provides frictionless engagement for all stakeholders within the gaming ecosystem.
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